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Web Analytics and Conversion Optimisation Specialist – Colnbrook, Berkshire

The Role

Job Title: Web Analytics and Conversion Optimisation Specialist
Location: Colnbrook, Berkshire
Reporting to: Digital Marketing Manager
Direct Reports: None
Employment type: 12 Month FTC

Primary purpose of the role

Responsible for delivering actionable insights from the company websites and combining with behavioural user data in order to improve the end-to-end view of the customer journey. Establishing, documenting and maintaining an evolving conversion optimization strategy that focuses on revenue generation of the channels in order to achieve the UK’s business targets.

Key accountabilities and activity areas

  • Execute and manage the Conversion Rate Optimisation strategy that focuses on revenue generation (CRO testing roadmap)
  • Develop hypotheses, create specifications and implementation of A/B, MVT tests whilst following UX best practices
  • Identify technical issues associated within the domains and deliver a recommendations document highlighting the high, medium and low priorities according to natural search (SEO) impact
  • Liaise with development teams to integrate technical SEO best practice into site build
  • Identify opportunities to support PPC, GDN, remarketing and prospecting campaigns
  • Quantitative user data analysis using Google Analytics
  • Qualitative user research using a range of tools such as UserTesting and others
  • Creating tailored reporting and communicating test results to key business stakeholders
  • Working closely with web developers to prioritise web changes


  • 2+ years in a conversion optimization role that included ecommerce experience with track record of end-to-end planning and execution
  • Proven experience in using data to identify optimisation opportunities to improve website performance and KPIs
  • Extensive knowledge of SEO best practices
  • Extensive knowledge of UX best practices
  • Highly analytical and experienced in designing and implementing A/B and MTV tests with the use of tools such as Optimizely, VWO or similar
  • Experience using web analytics platforms such as Google Analytics or similar
  • Experience using Google Tag Manager or similar and knowledge of the latest tagging/tracking techniques and best practices

Location: Berkshire, Slough

Job Type: Contract, Full time

To apply please email

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